CRM with intelligent qualification
Qualification model that analyzes lead intent, fit and urgency. The AI prioritizes the pipeline so the sales team always works on the strongest cases.

We centralized lead capture, AI qualification and commercial follow-up of a multi-project portfolio in a single architecture.
The challenge
1122 Real Estate runs a property portfolio with multiple residential projects active in parallel. Each project generated leads from different channels: WhatsApp, forms, calls, fairs.
The solution
We built 1122's operating platform: a shared base where each sub-project plugs in as a node, leads are AI-qualified and the sales team only receives what matters.
Impact
A single operational source for the entire real estate portfolio
Friction points
The solution
Qualification model that analyzes lead intent, fit and urgency. The AI prioritizes the pipeline so the sales team always works on the strongest cases.
Every project landing (Samer Tower, Quintas, Palmas, Riviera, Residencial Samer) is a node connected to the same capture, CRM and reporting layer.
Leads are assigned by project, quality and sales availability rules. Handoff is traceable and recorded end-to-end.
Per-project optimization, dynamic sitemap, localized metadata and always-on forms wired into the CRM with no intermediate steps.
Impact
A single operational source for the entire real estate portfolio
Pipeline ordered by actual quality, not arrival order
Every new project joins the platform without rebuilding the stack
Cross-project visibility for investment decisions
The system in operation
Related cases
Next step