A fast site is not a developer luxury. It is a business decision that defines how much each lead costs you and where you appear in Google. Before designing screens we measure what most ignore.
The metrics that matter
- LCP: how long the main block takes to paint.
- INP: how long the site takes to respond to a real click.
- CLS: how much the page shifts after loading.
- TTFB: how long your server takes to respond.
Why we choose Next.js
Next.js gives us hybrid rendering, image control, edge runtime and a metadata model designed for SEO. It is not the only technical option, but today it is the one that best balances DX, performance and production for sites that must sell and rank at the same time.
TagsNext.jsTechnical SEOCore Web VitalsPerformance